Whether you're just starting your business or have been around for 25 years, the way you project your identity and brand to your customers and potential customers is critical. At Swerve Communications Group, LLC we specialize in the creation and the refreshing of identities/brands
that have become stagnant or fragmented. Such is the case of New Frontier Oral Surgery & Rejuvenation Spa in Ocala, FL. Over the years their practice has grown from specializing in Oral Surgery to also include a variety of Rejuvenation Spa services. However, as their business model evolved, their brand and image did not. They had accumulated two different logos for each area of their business and their marketing/corespondence materials lacked consistency due to the various paper stocks, varying ink colors, and overall lack of a cohesive design.
Don't worry... Swerve took them in "a different direction."
Before - Below are some of their brand materials before we got a hold of them... as you can see they are very hodgepodge (that's one of my favorite words to say and type).
Top left - Referring Doctor Pad (inconsistent color in logo); Top center - Letterhead (different paper stock); Top right- Fold over business card (different paper stock color); Bottom left - Appointment card; Bottom right - Envelope. Overall the collection lacks a consistency that does not project a strong image or message to the customer.
After - Below is the finished product designed and produced by Swerve. We were able to consolidate their business into one logo which projects the various aspects of their practice and use a consistent paper stock throughout (Astroparche Sand). More importantly, the designs of the pieces are intertwined which create a professional and consistent appearance.
Top left - Patient Walkout Bill; Top center - Letterhead; Top right - Envelope; Bottom left - Tent Business Card; Bottom center - Referring Doctor Pad (printed on cougar natural for easier reading of patient information); Bottom right - Appointment Card.
Does your company or organization need help creating or refreshing your identity?
Call the creative professionals at Swerve Communications Group, LLC in Tampa at 813-675-4545.