Swerve Communications Group, LLC

No this isn't a blog about the star of Reading Rainbow, Lavar Burton and his famous slogan "You don't have to take my word for it." However, all of us at Swerve are saddened by the canceling of Reading Rainbow by PBS. Anyways... I digress. This blog is about creative claims vs. the facts.

I'm always amazed at the claims that companies sometimes make about how their businesses perform and what they can offer customers. To be honest, a lot of it is garbage and it's hard to tell the difference between well written copy and an actual job well done. I'm always flattered when we receive letters from our clients and I love sharing them with the world to show how Swerve can take their business in "a different direction" like we have with so many others. Here is one we recently received from ReNew Property Restorations, LLC in Lakeland, FL.

"I just want to take a second to thank Chris and Swerve Communications for successfully launching our company’s website and online presence.  Swerve Communications was recommended by a friend whom had dealt with Chris in the past and was completely satisfied with the services he offered."

"When they say they take people in a new direction they truly mean this!  I feel without the guidance and creativity of Chris we would have been lost in the whole process.  He was there from start to finish and always made sure I was completely satisfied with every aspect of his work.  Swerve Communications offers unparalleled service to their customers.  This is something I strongly believe in.  I have extremely high expectations when dealing with my clients so I hold others to a high standard.  Swerve Communications fulfilled all of my expectations and more.  I highly recommend Swerve to anyone.  They were a complete pleasure to do business with."

 Read more of this testimonial here. 

Many people work to pay the bills, but very few work to make a difference in the lives of people who might never write them a check or purchase a product or service. These difference makers are Extreme Leaders who want to impact the people around them, and possibly the world. ReNew Property Restorations, LLC in Lakeland, FL specializes in REO Management Services, and we are so thrilled to launch their website today. Their mantra of "Restore, Refresh, ReNew!" lines up with the ideals and values of Swerve Communications Group, LLC. They mission is to beautify neigborhoods and communities by restoring REO/Foreclosure properties. This not only benefits the banks and real estate professionals who have a stake in the properties value and selling appeal, but also it has a huge impact on the value of the neighboring homes. It has been estimated that one foreclosure can result in as much as an additional $220,000 in reduced property value and home equity for nearby homes (Agpar & Duda, 2005).

Steve Farber talks about Extreme Leaders in his book The Radical Leap: A Personal Lesson in Extreme Leadership.

"The Extreme Leader is a generator, a powerful force for action, for progress, and an enthusiastic believer in people and in their capacity to do the awesome" (p 167).

At Swerve we want to do everything in our power to be Extreme Leaders. We do this by taking our client's communication plans in "a different direction" through creativity, exceptional customer care, and efficient project management. 

We are proud to call ReNew Property Restorations, LLC a client because of their commitment to extreme leadership and wanting to make a difference. 

Site Features:

• Rich and consistent brand appearance throughout the entire site.
• Search Engine Optimzation (SEO) for all pages and content, including .xml site map for main site and their blog.
• Branded Blog with RSS, multiple user capabilities, and .
• Social media presence (Facebook busines page, Twitter, and Linkdin) with branded appearances to match website & blog. Social media badges are placed throughout the site with links to their pages to encourage a direct dialogue between ReNew and potential clients.
  
• Estimate and contact forms for efficient lead and data collection.
• Google analytics and weekly reporting to ReNew team.

References
William C. Apgar and Mark Duda, “Collateral Damage: The Municipal Impact of Today’s Mortgage Foreclosure Boom,” May 11, 2005, p. 4.