Swerve Communications Group, LLC

At Swerve, we love to get behind the ideas of our clients. Long time client, Secure Foundation Systems, Inc in Ocala, FL approached us about creating a new brand/division of their company to specialize in the restoration of properties that have been affected by catastrophic events. We were so excited and we saw their vision and helped them from concept to brand launch. The finished product was Secure Restoration Systems. 

Our team designed a logo as well as marketing collatoral (sales sheets, brochures, contracts, presentation folders, and more), a web presence, and branded social media channels. Not only did we help them launch their social media channels, but we also help manage and create content for those channels and for their parent company, Secure Foundation Systems, Inc (Blog, Facebook, Twitter, and Youtube). The SFSI team, now embraces social media and loves the ability to connect with customers and potential customers instantly thru these cost effective channels.

If your company needs help developing or managing your social media, feel free to give Swerve a call at 813.675.4545. We can setup your channels and train you, or we can manage them for you so you can sit back and watch the connections being made. 

 

Logo Design

www.securerestorations.com

Long time no post, that’s what happens when you are busy “Swerving” your clients. This new year has been extremely exciting for us, and we have several completed projects we would like to show off.

First off, we recently completed a tradeshow/convention booth for Secure Foundation Systems, Inc in Ocala, FL. This booth includes a 10’x 10’ pop up booth display, complete with graphic panels, and also an accompanying tabletop booth display. Two pull up display banners flank the booth to grab attention of tradeshow attendees. Finally, at the center of it all is a dynamic multimedia presentation, which is displayed on a 32” television. Along with this powerful visual display, we have produced various promotional items for the SFSI staff to hand out to their booth visitors. Along with their presence at the tradeshow, Swerve has designed and coordinated event advertising . Is your business or organizations interested in establishing a tradeshow/convention booth, let Swerve handle all of the details for you.

Dynamic and affordable advertising solutions!
We also recently completed a selection of materials for Jeff’s Services in Ocala, FL. They wanted some materials for a tradeshow in which they are presenting and also for everyday-use. Not having a lot of money budgeted for this new endeavor; Swerve designed an affordable package for them. The package included: design and printing of full-color brochures, a multi-purpose display banner, and a basic web site package (www.jeffs-services.com) which will give Jeff’s Services advantage over his competition.

SwervePrint Grand Opening Promo 25% OFF!!!

www.swerveprint.com is featuring 25% off all our products when you use Promo Code "SwerveFriend" (expires October 31st, 2009).

Affordable and High Quality Full-Color Printing

Business Cards | Flyers | Letterhead | Brochures
Direct Mail | Banners & Large Format | & More

No this isn't a blog about the star of Reading Rainbow, Lavar Burton and his famous slogan "You don't have to take my word for it." However, all of us at Swerve are saddened by the canceling of Reading Rainbow by PBS. Anyways... I digress. This blog is about creative claims vs. the facts.

I'm always amazed at the claims that companies sometimes make about how their businesses perform and what they can offer customers. To be honest, a lot of it is garbage and it's hard to tell the difference between well written copy and an actual job well done. I'm always flattered when we receive letters from our clients and I love sharing them with the world to show how Swerve can take their business in "a different direction" like we have with so many others. Here is one we recently received from ReNew Property Restorations, LLC in Lakeland, FL.

"I just want to take a second to thank Chris and Swerve Communications for successfully launching our company’s website and online presence.  Swerve Communications was recommended by a friend whom had dealt with Chris in the past and was completely satisfied with the services he offered."

"When they say they take people in a new direction they truly mean this!  I feel without the guidance and creativity of Chris we would have been lost in the whole process.  He was there from start to finish and always made sure I was completely satisfied with every aspect of his work.  Swerve Communications offers unparalleled service to their customers.  This is something I strongly believe in.  I have extremely high expectations when dealing with my clients so I hold others to a high standard.  Swerve Communications fulfilled all of my expectations and more.  I highly recommend Swerve to anyone.  They were a complete pleasure to do business with."

 Read more of this testimonial here. 

Whether you're just starting your business or have been around for 25 years, the way you project your identity and brand to your customers and potential customers is critical. At Swerve Communications Group, LLC we specialize in the creation and the refreshing of identities/brands that have become stagnant or fragmented. Such is the case of New Frontier Oral Surgery & Rejuvenation Spa in Ocala, FL. Over the years their practice has grown from specializing in Oral Surgery to also include a variety of Rejuvenation Spa services. However, as their business model evolved, their brand and image did not. They had accumulated two different logos for each area of their business and their marketing/corespondence materials lacked consistency due to the various paper stocks, varying ink colors, and overall lack of a cohesive design. 

Don't worry... Swerve took them in "a different direction." 

Before - Below are some of their brand materials before we got a hold of them... as you can see they are very hodgepodge (that's one of my favorite words to say and type).

Top left - Referring Doctor Pad (inconsistent color in logo); Top center - Letterhead (different paper stock); Top right- Fold over business card (different paper stock color); Bottom left - Appointment card; Bottom right - Envelope. Overall the collection lacks a consistency that does not project a strong image or message to the customer.

After - Below is the finished product designed and produced by Swerve. We were able to consolidate their business into one logo which projects the various aspects of their practice and use a consistent paper stock throughout (Astroparche Sand). More importantly, the designs of the pieces are intertwined which create a professional and consistent appearance.

Top left - Patient Walkout Bill; Top center - Letterhead; Top right - Envelope; Bottom left - Tent Business Card; Bottom center - Referring Doctor Pad (printed on cougar natural for easier reading of patient information); Bottom right - Appointment Card.